CANNES LIONS with SMG
Role: Associate of Global Brand Experiences, Event Manager, Project Manager, On-site Coordinator
with: Viacom|Majestic Hotel | ZPlage | SplashThat! |WWEM
Client: Starcom MediaVest Group
Cannes Lions Main Stage
We brought to the Cannes Main Stage a series of provocative ideas and speakers offering insights with universal applications. Partnering with TED, a nonprofit organization focusing on identifying and disseminating "Ideas worth spreading". Focusing on the theme of Truth and Dare in 2015, TED was on a quest to magnify both of these compelling elements. With Pat Mitchell as host to the event, she introduced actress, Maria Bello, American author and journalist, Rives, and swimmer Diana Nyad to help share their stories of both truth and daring exploration.
SMG Home Base
For the four-day conference is important to have a home base. A place for our internal delegation and our clients to get away from the sun, have an opportunity to have a quick meeting or just serve as a meeting place before events.
Each year the theme of the home base changes. With the help of WWEM, we are able to bring our ideas to life and create an oasis away from the fast paced conference.
MONDELĒZ INTERNATIONAL PRESENTS FEARLESS
In 2015 our client, Mondelēz International had asked us to help assist them in putting together a side event during the Cannes Lions Festival. This event would target audience would be marketers and it would be a celebration of brand leaders who make bold and daring decisions. For brand leaders who were fearless.
Working with our SMG head of Global Partnerships, Lena Petersen, we brought in partners that would help bring this Mondelēz International vision to life. We helped bring the project together, developing the project plan, design, invitation website, organizing speaker briefs, dress rehearsals and set design. The event was a sell out with the star studded list of presenters, including Kim Kardashian.